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Internet consumers are using various devices to browse for information and purchase products and services through internet. The strategies that used to drive websites to the top of search engine rankings have changed. By researching single keywords alone will not be enough to get the idea of what consumers are searching for. Most of the searches that lead to actual product purchase involve long tail keywords. Short keywords will be having more searches and the competition will be very high whereas long tail keywords will be less popular and competition will be less. The following tips can be utilized as part of long tail keyword strategies.

Increase in Number of Pages
It is common practise to create single page and target multiple keywords to that page. Instead of this if long tail keywords are utilized on web pages it will be effective in driving attention to more pages. Having different product descriptions with long tail keywords are better than putting all products on one page.

Product Specific Pages
Most of the short keywords will be showing bigger brand pages and it will be good to target long tail keywords by small business to get advantage of the specific nature of the custom products. Search Engine Suggestions can also be used as a starting point in calculating the importance of the long tail keyword.

Long Navigation
Having keywords with long description in the navigation will be good in telling search engines the importance of the web pages pointing to. Even though the traffic to the website will be minimized the quality of searches coming to the website will be more focused in the nature. Instead of ranking high for general topics it is good to show up for long tail queries.

Using long tail keywords as part of SEO campaign is of utmost importance as the number of leads are generated through long search queries.

Guest blogging is an easy way to connect with other bloggers and offer other content to your blog readers. But as far as Search Engine Optimization is concerned Guest Blogging is not beneficial in the long run.

1. Allowing Guest Bloggers to post on your blog will give away a backlink to their website and if the website linking to is of spammy nature then there are chances of Google penalizing the website.
2. Posting blogs that are not relevant to the website can make the readers leave them. Posting different topics is also not good for the website as it may make them unfriendly to Google.
3. Readers of the blog who wish to read content only from one author will feel it annoying when guest blogs are posted in it. This will turn the visitor away from the blog.
4. Adding Guest blogs will increase the frequency of posts from the blog and people who are subscribing articles will feel it annoying. This will lead to people unsubscribe the blog posts.
5. There might be copied content coming from the Guest bloggers and if one can not distinguish it from the original then copyright issues may be going to affect the blog.
6. Some guest bloggers write articles just to get traffic to their website and for this they may ask the readers to go to the website to read the full article. This will not only decrease the  quality of the blog but also decrease the viewers.

If guest blogging is essential to be implemented it is necessary to check the quality of the content as well as the background of the guest blogger.

Redirection of a website or web page is the process of diverting a website visitor to another url or domain after clicking on a requested url. Redirection of Domains where used earlier for sending the users to the new domain if the business has changed the domain name. And redirection of URL is used by webmasters to consolidate many web pages into one

In certain cases internet analysts redirect certain web pages to other web pages while search engine crawlers are shown a different version of web page. This act of deceiving users will not be allowed by search engines like Google. In such cases search engines will be mistaken to index the original web page to be indexed while users will be redirected to the other version of web page. This also impacts the search engine results display pages.

The type of redirects that are considered against the rule of search engines are as follows. Search Engines see one type of content while users are redirected to another page. Sometimes during redirection desktop sees the original page while mobile users are redirected to spammy pages.

However if users are redirected to a different url after signing in to the website using javascript for other purposes search engines may not penalise them. The best way to have redirect is through 301 redirects.

Most of the people uses Google several times a day. Only a few people uses the advanced search feature on google for finding information they need. The following tips will help to conduct search through Google in a more efficient way.

Explicit Phrase Search
If the information is needed only about a particular keyword adding double quotes will display explicit phrase search results.
Eg :”Search Term”

Excluding Keywords
If a particular keyword phrase is searched and you does not want a term to be occurring in the search result it can be searched with a – sign in the search box.
Eg : Search Term – Keyword

OR Function
While looking for any one of the keywords it is desirable to add OR inside the search for conducting the search.
Eg : Keyword1 OR Keyword2

Words Search
If you are looking for the words in text of the web page it is advisable to add allintext before the search term.
Eg : allintext:keyword

Words in URL
If the searching keyword is in the url of the web page it is advisable to search with allinurl: before the keyword.
Eg : allinurl:keyword

Words in Title
If the searchable keyword is in the titlle of the web page it is advisable to add allintitle: befor ethe search term
Eg : allintext: Keyword

Searching within a Web page
For websites that does not have a built in search it is advisable to add site: and url of the web page to search inside the search box.
Eg : site:www.domainname.com “Keyword”

Related Search
If a search term related to a particular keyword is to be searched it is advisable to ise related: before the keyword.
Eg : related:keyword

Links to Another Page
For finding out what all web pages links to a website it is advisable to add link: before the search term.
Eg : link:domainname

Similar Word Search
for including similar words in search along with the keywords provided it is advisable to use the search operator ~ in the search box.
Eg : “Keyword1” ~Keyword2

Find Definitions
If you want to find the definition of a particular keyword you can use define: before the search term to find the meaning of the word.
Eg :define:keyword

Find Missing Keywords
If you want to find a missing keyword from a phrase * can be added in between to find the missing word.
Eg : keyword1 * keyword2

News at Specific Locations
for searching news at a particular location it is advisable to add location: before the search term
Eg : keyword location:place name

Specific Files
While searching for specific filetypes like pdf and ppt it is advisable to add fuiletype: before extension in the search box.
Eg : keyword filetype:ppt

Calculator
For doing arithmetic calculations the expression can be typed in the search box to find out te results on Google.
Eg :  9876543210- 123456789 * 777 =

Weather
For looking at the weather information it is easy to do it by adding weather before the place name. Similarly Sunset and Sunrise can be calculated using sunset and sunrise along with place name.
Eg : Weather Place Name

The way in which people are accessing information has been revolutionised by mobile devices. Website publishers now use the medium of mobile devices to convey content to the audience through responsive web design. But if the web page is taking too much time to load the users who access the information will bounce back and the chance of getting leads become less.

Search Engine giant Google has recently announced an open source project called Accelerated Mobile Pages which is intended to make the mobile browsing an easy experience. Through this project web pages with heavy content containing images videos and ads load quickly on mobile devices. This user experience will be similar across smartphones tablets and laptops. Google News Twitter Pinterest WordPress etc will be using Accelerated Mobile Pages for delivering content to the audience.

The AMP or Accelerated Mobile Pages will help in building more feature to the web pages loading on mobile devices. The content which will be displayed on mobile devices will be having high resolution images and videos along with visualizing in different ways. Sharing information across continents can also be achieved through AMP technologies. Distribution of content in different countries will become easier with AMO Technologies.