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Guide for Creating Successful Facebook Ad Campaigns

August 26, 2019
Digital Marketing Services

With more than 1.5 billion monthly users Facebook is one of the most successful social media platform all over the world. Every business should master Facebook to utilize the potential to reach the targeted market. Majority of people browse for information and read news through facebook rather than looking for other news websites and Google.

There are mainly four types of Facebook Ads. They are listed below.
(a) Sponsored Stories on Mobile and Desktop
(b) Sidebar Ads on Desktop
(c) Mobile App ads
(d) Video Ads.
All the above ads are having different layouts and sizes.

The Facebook Ads can be created for any of the following purposes
(i) Facebook Ads for Pages
(ii) Facebook Ads for Page Posts
(iii) Facebook Ads for Website
(iv) Facebook Ads for Events
(v) Facebook Ads for Apps
There are several advantages and disadvantages for each type of Facebook Ad Types.

The criteria for each type of Facebook Ad varies. Sometimes it might be for increasing the likes of the Facebook Page. Sometimes it might be for getting more traffic to the website. Sometimes it might be for more apps being installed on the Android Mobile Platform.

The most essential things a Facebook Ad needs is listed below

I. Call to Action
Having a Call to Action is one of the most important things for a facebook Ad. It can be one among the following
(1) Sign Up Form
(2) Like Button
(3) Click Button

II. Clear Ad Copy
Having a clear copy of ad text is essential for facebook Ad. How liking the facebook page or liking a facebook post will solve the problem should clearly be stated. How installing an App will reduce the effort and make things easier is critical for the Ad.using varied versions of Ad Copy can be used for finding out what content do customers like before finalizing the Ads. Giving importance to the benefits can easily impress the user to do the action.

III. Targeting Facebook Ads
Managing the Facebook to target the population interested in the product or service is of great importance. Choosing the location for the targeted ad, the demographic of the audience and the gender specifications are important. Age group and other profile details can also be targeted while creating Facebook Ad campaigns.

Using Advanced Search Techniques in Google

August 26, 2019

Sometimes it is difficult to find out results through Google Search. Google offers advanced search for finding out complex search queries. The advance search can be done with respect to websites and images.

The following filters can be used for finding out information in Google Search for websites

  • Language of the Website
  • Website from a Region
  • Last Updated Date of the Webpage
  • Search within a Web Site or Domain
  • Finding out Where the search terms appear on the Web Page
  • Safe Search for excluding content
  • Search Results based on Reading Level Expertise
  • Searching particular types of Files.
The following filters can be used for finding images in Google Image Search
  • Size of the Image
  • Aspect Ratio of Images
  • Color in Images
  • Type of Images
  • Images from a particular Web Site or domain
  • Type of Image File
  • Safe Search for excluding explicit Images
  • Images based on Usage Rights
Including Punctuation marks and Symbols can also improve the search results.
Using + inside search box can give results of Google Plus Page and Blood Group Types
Using @ can show twitter and other social media handle in searches.
Using $ can give price of the product being searched
Using # can give trending topics on various Social Media Platforms

Internet Security Tips for Business Organizations

August 26, 2019

The use of high speed internet and mobile devices for browsing have made the life easier for most business around the world. If the information are not safe in the mobile devices desktops and laptops it is going to affect the company adversely. The number of instances occurring to steal information is increasing everyday and it is necessary to keep them secure. The following tips will help internet users to securely browse internet.

The computers and mobile devices need to be clean with the latest anti virus software installed on it. Instead of treating the computer or mobile after infecting it with virus it is good to have an anti virus software which is regularly updated.

The Wifi also need to be made secure with encrypted passwords. A Wifi network need to be configured via a router and Service Set Identifier need to be installed in the router for protection. It is also essential to make it hidden from public search.

All the employees inside the company need to be trained to browse internet safely through their devices. General guidelines and policies need to be published and updated regularly. Violating company rules for accessing information through networked devices need to be monitored.

Implementing Firewall security for data stored on computers should be implemented on all systems in the company. Confidential information stored on mobile devices when accessing public Wifi need to be monitored for security purpose.

Instagram Brand Building Tips

August 26, 2019
Digital Marketing Services

Instagram is one of the popular Social media Platforms around the world. Even Though there are huge number of people in Instagram most business do not utilize its full potential. Due to this business organizations are losing the increased level of engagement for their brands. Following are some of the tips for getting increased brand exposure through Instagram.

Partnerships
One of the most critical problems organizations face while marketing through instagram is that they don’t have experience in gaining followers. Often people see brands having huge number of followers. Increasing followers on instagram is usually done with establishing partnerships with other instagram accounts. For this the first step will be to create a list of popular instagram accounts that have your targeting audience. Then asking them to give shout outs will give exposure to the brand. Often other instagram accounts give a share for share by sharing another users account and this way mutually benefiting for gaining followers. However if mass number of followers is needed then it is favorable to pay the instagram accounts having huge number of followers.

Convert Followers into Subscribers
Email Marketing is crucial for any business and if instagram followers can be converted into subscribers it will be beneficial for the company. Those subscribers continually getting emails will eventually buy products and avail services from you over a period of time. Adding a link in the Bio is the easiest way to get followers click and reach the lead generation page. However care should be taken to make the bio as short and meaningful as possible. The landing page also should have offers that compel the users to give email for signing up the newsletters.

Creating Good Content
Content created for Instagram should be beautiful so that people like them after seeing them. Also the content should be easy to understand with minimum number of words. The image should contain beautiful elements and the text should be catchy in order to make the instagram post successful. Images that have a story and creates emotion are among the most shared ones on instagram. The images should also align with the brand and business to get more exposure to the products. The text accompanying the post should also match with the image. More engaging posts can be obtained by asking questions inside the text content.

Tips for Display Advertising on Websites

August 26, 2019

Display Advertising is one of the most effective methods of advertising through websites. Due to the fact that a picture is worth thousand words display advertising plays well among marketing techniques. But getting clicks to the display advertising requires special strategies. The following tips will be helpful in making display advertising perform well in campaigns.

Call to Action
It is essential to make the Call to Action to stand out from the rest of the background as far as possible to make it noticeable. The color of the call to action and the position are also important in display advertising. If multiple ads are placed at different pages on a website it will also be good to keep the uniformity of the Call to Action Buttons.

Simplicity
Display Advertisements having lots of text and images generate less clicks than those having fewer words. While choosing the words it should be checked whether the matter is conveyed in minimum number of words. If more text is there to read it will divert the attention from the customer.

Lead Generation Website
Through display advertising the time taken to grab attention is less compared to other methods. So it is wise to write less on the ad and make the consumers click on the ad and reach the website to read more. Detailed information can be presented effectively along the vast lay out of the website.

Consistency
The images and color scheme of the display advertising should match with the landing page for making customers feel at home. Instead of creating confusion among customers it is essential to have links directly go to the corresponding pages on the website.

Link Building for Search Engine Optimization

August 26, 2019
Digital Marketing Services

It has been said in Google Webmaster Guidelines that any type of links that are created just for the purpose of passing pagerank can be considered as a Spammy Link. Last year it was announced from Google that the practice of link building should be avoided as far as possible. However Google and other search engines still give value to the number of links and anchor text leading to a website.

Natural way of link building is favored by Google to show web pages on search engine results page. For a website the number of backlinks may be losing due to various web spam reporting and Google making the backlink irrelevant. For preventing such scenarios a natural way of link building should be preferred.

Web pages having higher authority ranks high on search engine results page. This is the reason why websites already having page authority shines for articles even when the content on the website is being taken from other blogs. If a website is having low bounce rate and exit rate the content that is published on such website will be having more authority. getting a link from such a website will be considered as good in terms of SEO

The link pointing to a website should be relevant to the content on the website. A website giving away link to an unrelated website is considered as spammy. The context of giving link from a web page should be in such a way that the browsing of the link gives more in depth idea about the content on the web page. The number of links going out of the web page also should not be more than a particular level or else there are chances of getting penalised.

Some website offer reciprocal link exchange which is not a natural way of link building. Websites exchanging links will be having reciprocal links almost equal in number which randomly divert the pagerank of the website. Such practices are not entertained by the Web Spam team at Google.

Image Optimization Tips for SEO of Shopping Websites

August 26, 2019

Most of the customers come to the website through Search Engines. Through blended search results certain keywords show images in search results page. Due to this reason it is important for websites to be optimized for images as well. This is especially important for shopping websites as the images of the products being sold gets maximum coverage through search engines.

Naming of Images
The first step in optimizing image is through naming of images. Using a more descriptive name for the image helps search engines to find relevant content of the website. Search engines crawl the name of the image and if the content of the website is related to the name of the image it will be displayed in search results. Shopping websites can give the specification of the product along with name for the image associated with the product.

Alt Tags for Images
ALT Tags were introduced for text based browsers long ago. If the browser is unable to render the images due to low bandwidth or other settings web pages display the alt tags in place of the images. As the name suggests ALT tags are alternative methods of showing images on web page. It is good to give keywords in Alt tags but overdoing so by giving alt tags to decorative elements will make the web page look spammy.

Image Dimensions and Product AnglesMost of the websites showcasing products shows multiple photos of the same product. In such cases it is good to have the image description containing the different views and angles. It is also good to describe the thumbnail and original image by using small image and larger image in image name and description.

File Size of the Image
As the browsing of the website mostly on mobile devices it is essential to take care of the image file size. larger images will take much more time to load and this will be critical for slow speed connecting devices. Pagespeed factors also describe using images having filesize optimized for loading on mobile websites.

Type of Image
It is essential for the web designer to know which type of image will be good for the web page. Using JPEG GIF and PNG images based on the requirement is critical for the website. If animated images are needed gif images will be good and for transparent images png will be good. JPEG is widely used in most websites. latest image standards are also introduced by Google for WebP images on web page.

Three Important Viral Marketing Campaign Strategies Online

August 26, 2019

Every Digital marketer dreams of creating viral content. Many of the digital marketers spend much of the time doing research about the factors that contribute to the making of content viral. However predicting which content will be going viral is almost impossible. The following are some of the strategies for making viral content.

Visual Elements
In most cases the content which has visually appealing elements have gone viral. Adding more videos and images to the content should be the first step in making the content ready for publishing. Having a compelling video or picture boosts the visual appeal to the content. However if the image or video is not matching with the brand the impact will be less. Elements that are humorous, informative or surprising will generate more views than those which are not having the emotional element.

Message
A well planned message that is shared over social media is the first reason why that content goes viral. There might be exceptions but if the message are not clear the chance of people sharing it will be less. The targeting audience and their understanding power must be taken into account while crafting the message. A compelling content in the form of video or article will surely have a message associated with it.

Emotional Content
All viral content that has made it huge on social media have an emotional element in it. Whether it is humorous or sentimental, it is the ability of the marketer to make the content create emotions in the heart of audience.

Effect of Media Content on Mobile for Digital Marketing

August 26, 2019

Digital Marketing Industry has undergone drastic changes in the recent past. There has been several algorithm changes from Search Engines in the previous year. Google and other search engines treat content in the form of Media with utmost importance. Knowing about the trends that were found in 2015 could lead your business grow in the coming years.

Rise of Voice Search
Siri by Apple and Google Now were there in voice search for some time and the introduction of Cortana by Microsoft also boosted the use of voice for searching information over internet. The virtual assistants on new generation smartphones help people search information through the medium of voice. Usage of conversational terms like when where and how will be used more by users for finding the information through Voice Search. This will also be integrated with local search results and media based results.

Rise of Video ContentVideo has risen through Social media sites like Twitter Facebook and YouTube in 2015. This will also rise to one third in the coming years as it can be seen from the predictions. Due to the convenience of video because of its easiness to understand people are using video based answers for complicated queries. Having video content on the website is an easy way to increase the time spent on website. However care should be taken not to show the same video all time when the customers visit the website.

Rise of Social Media Content
With the indexing of social media content in search results Search Engines have at last given importance to social media in 2015. The deal of Twitter and Google has given way to Google showing up tweets on Search Results. Real Time news and social media content are being shown in search Results in 2015.

What Every Designers should know about User Interface and User Experience

August 26, 2019

Even Though User Interface and User Experience are used in same context by many designers it is not exactly the same. It is true that both User Experience and User Interface are related to each other in many ways but there are several differences between these. To be a successful designer one must know about the difference between User Interface and User Experience.

User Interface is the elements that makes the interaction between humans and machines possible. Through an effective user interface it is easy to operate and control the machine by the user. The user interface consists of both hardware and software related things which are used for giving data as well as getting feedbacks.

The major factors that makes a successful user interface is by providing a easy, efficient and enjoyable way to operate the machine with minimum effort. There are different kind of user Interface and Graphical user Interface is one of the most important among all categories. There are What Every Designers should know about User Interface and User Experience web based user interfaces which can be operated either via the keyboard and mouse or through touch screens.

User Interface Design involves the creation of a uniform and enjoyable way to make the interaction between machine and humans possible. For this it is essential to observe the human behavior through the interactive elements on the screen. there are several tools available for the creation of User Interface but the actual creation required broad experience.

User Experience usually involves studying about the behavior attitude and emotions a user experience during the operation of a product. How effective is the practical aspects that facilitates the interaction between the user and the computer is defined by the user experience. It also explains the extent upto which the operation of the machine is easy for the user. User experience is depended on various persons and it is difficult to determine upto what extend the user interface is creating a unique experience.

Three most important Email Marketing Strategies for Small Businesses

August 26, 2019

The number of marketing emails being opened are getting lower for most of the companies. Due to this blog subscription is being utilized for the purpose of sending marketing emails to persons. It is true that Emails gets more conversion than Social Media platforms like Facebook and Twitter. For getting more exposure it is essential to have the emails sent by you being opened by people. The more people will open the email the more will be the chances of conversions. Following are some of the strategies that can be adopted to make email marketing successful.

Longer Subject LinesIt has been found through several studies that the Emails having Subject line greater than 60 characters had more open rates than with lesser number of characters. It is a common misbelief that shorter subject lines have more Email Open Rates. Having the dotted lines at the end of the subject line creates a suspense in the mind of readers which makes them click on the Emails.

Create Interest
Generating curiosity inside the mind of the readers makes the Email Open Rate more. Instead of mentioning about how a result is achieved through an email the suspense is created through subject line among the readers. Using catchy phrases can create interest in the readers to know more and click on the email to be opened. It should also be noted that the curiosity generated through the subject line should increase while reading the Email.

Using Lower case
Most of the organizations use capital case for the first alphabet of every email they sent due to habit. However people use lower case while writing personal emails and people open emails having subject lines in lower case more due to trust factor. It is also possible to keep the subject line separete from the rest of the competitors and chances of opening the Email becomes more.

How to Increase Influence through Social Media Websites

August 26, 2019
Due to the heavy amount of information shared on Social Media it is hard to influence people in the current digital era.  Even though there are claims saying about the net worth of a Facebook fan the amount of revenue obtained through social media promotion is not much higher. How the visits can be of use in social media and how a brand can become influential is a critical task for most small business owners. The following are some of the strategies followed by bigger brands for increasing the influence through Social Media.
Paying to Play
There are several digital marketing professional claiming that social media marketing is completely free. As more and more Apps on Social Media are adopting the paying to play for continuing to use Online payment for social media app use is gaining momentum. for this reason it is suggested that small business marketers are required to allocate budget for social media promotion. As less than 20% of followers actually sees the post by brands paying for posts to be seen on social media is getting stronger.
Picking Right Platform
It is a misconception that every business can be promoted on every social media platform. Certain kind of business will find it easy to market through visually enhanced social media platforms like Pinterest and Instagram. In the case of some other business twitter will be much more profitable. It is essential for new marketers to first study about what the competitors are doing and how they are making profits through social instead of starting it quickly.
Creating Community
One of the most important factors people like a Facebook Page or follow a brand is to avail special offers and discounts with respect to a brand. Certain brands show behind the scenes with respect to a brand which gives a more humanistic approach to the social media profile. It is also necessary to interact and communicate with the fans to set up a community of loyal followers.

Best Practices for increasing Pagespeed for enhancing Search Engine Optimization

August 26, 2019

Most of the mobile users find their concentration getting distracted after one or two seconds while browsing a website which does not load fast. However this is not practical and Google gives more importance to Above the Fold to be displayed in under one second so that the user gets the first glimpse of website. While the user views the portion above the fold the below portion can be rendered.

The loading of the website goes under the following stages before the viewer sees it

  • DNS look Up
  • TCP Connection
  • HTTP Request and Response
  • Server Response Time
  • Client Side Rendering

The first three sections is causing considerable delay due to the connectivity of network and the remaining two can be reduced with expertise. As most of the rendering happens in 3G network Google is keeping it as standard.

Server Response Time is the time taken by the server in returning the http request for the html file. For better user experience the redirection factor also need to be considered. This is because if there is another request for a redirected page chances are that the loading of page will take more time and the user might abandon the page. The TCP round trips also need to be minimum for loading the initial data required for the visibility of the web page.

Another factor that is hindering the user experience is the render blocking elements in the form of javascript and css. If there are many javascript files which are loaded then there will be much time taken for the web page to load. If it is necessary to have the jquery feature to be added to the website it is good to have it after the content in Above the Fold is rendered. It is also good to have the css files removed if it is not used in rendering the web page.

Impact of Online Reviews in Digital Marketing

August 26, 2019
Most of the online buyers are influenced by the reviews written online about products. Some companies find it difficult to get reviews from customers. As negative reviews can harm the reputation of the company as well as products digital marketing is employed in order to gain reviews from bloggers recently. It is also true that the rating and reviews on Google Place pages also contribute to the ranking with respect to keywords. Google has recently warned bloggers a list of things to be taken care while writing reviews.

Writing reviews about products that are obtained free for posting links back to the original website or the product page on social media or to the web page where the product is being sold is against Google Webmaster guidelines and such practices and putting no follow links is the only way out for linking from reviews. Companies providing free samples in exchange of reviews also need to emphasis on putting nofollow links on web pages linking to product.

There are several factors that come under reviews that affect not only buying decisions but also search engine rankings. The first thing that affect search engine rankings are the number of reviews obtained for a product. Then comes the interval that is coming in between getting reviews. The use of keywords inside the reviews also affects the search engine rankings. Adding rating button on websites especially product pages can also influence the buying decision through search results page after viewing star rating.

Google offers more reviews button on certain products having reviews on other websites as well. It is also true that local search engines line yelp also contribute to the reviews submitted on web pages. Four square also have rating options for local business. Google Plus Local reviews and rating is influenced by the number of reviews as well as use of keywords in reviews.

Top Five SEO Tips for achieving high ranking for Videos on Google

August 26, 2019

Video is one of the most powerful content that can increase the engagement factor of website high and help seo. The following are some of the tips that helps videos achieve higher positions in search engine ranking.

1. Solving Problems
The primary criteria for publishing video should be about solving a problem the user find difficult or providing vital information. As there are plenty of resources available on internet getting content for videos are not much difficult.

2. Easy Viewing
It will be good if all the videos are listed on a single page and it is easier for people to sort it out based on categories and play in a separate window. Options for sharing videos should also be enabled on the video link. Based on tags provided for the videos people can easily find the required video from the gallery. A separate landing page for the individual video provides ample opportunities for seo.

3. Interactivity for Videos
With advanced features of HTML5 and CSS3 several kind of interactivity can be added to videos which makes more engagement through videos. Such videos are also shared to many people through social media platforms. Online quiz and surveys also can be done with the help of videos by making videos into many parts.

4. Metadata
Using metadata for video is also a common practice which needs to be followed for getting indexed by search engine giants like Google and Bing. It is also essential to have Facebook Open Graph and Twitter cards friendly markup inside the video web page to be able to display correctly on social media platforms.

5. Hosting Video on Own Domain
One of the most important thing most SEO professionals forget is hosting videos on the website itself instead of embedding on YouTube and other channels. Videos hosted on the website itself generate views and visits to the website instead of diverting the views to YouTube similar videos.

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