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Google Now and Voice Commands to make Life Easier

August 26, 2019
Google Now is one of the most advanced feature of Google Search. The voice function of Google Voice has become a robust application in the recent years. Predicting one want or need before asking is the key element that made Google Now a success. One of the advantage of Google Now is the use of natural language which gives more personal touch to the Google Search. the following are some of the categories questions which can be asked on Google Now

General Information
these type of questions usually involves age related questions, place related questions, definitions, time related questions, picture related information, weather related information etc. Certain conversion factors related information and mathematical expression related questions also can be through Google Now.

Device Control
These types of questions usually evolves opening of certain applications, taking pictures with in built camera, recording video etc. It is also possible to turn or turn of Wifi and Bluetooth on request.

Productivity
Sometimes setting an alarm or reminder takes a lot of keystrokes which can be done with Google Now. Setting Timers and starting stop watch etc also can be done through Google Voice Command. Some of the Gmail information also can be used through Google Now using voice command. Creating a note about something also is easier with Google Now.

Communication
Often we want to check the last email or email sent by someone. Or we want to know who called us last or on a specific day. For these type of questions also Google Now can be utilized. texting a particular person or calling someone or sending an email to someone will be much easier with Google Now.

Three most Essential Factors of Converting Leads through Websites

August 26, 2019
Most of the visitors coming to a website are not ready to make a purchase or avail a service. In the process of buying they are actually looking for offers and information regarding products. It will be good to get the information of the majority of people coming to the website in search of information into future conversions. This process of obtaining information about people who are looking to purchase products are called pre transaction orders. For getting the contact information about these type of visitors the following things should be considered.

Call to Action
The first step in any conversion process is the Call To Action button that makes the visitor to Click. The Call To Action button commonly known as CTA should be easy to find and catchy to the eye. What will be the result of clicking the button should be written over it. Whether the outcome is applying submitting or downloading should be written over the top of the button to avoid confusion among the visitors.

Landing Page
The web page visitors are expected to come in order to read about products and make decision to purchase or avail an offer is called the Landing page. The title sub title description and image on the landing page should be clear and visible and should convey the information in an  impressive way in order to get more conversions. The content in the landing page should be compelling enough to make the visitors contact you through the form provided on the landing page.

Contact Form
The Signing Up form or Contact Form is the most important element of the conversion page. This is the upper portion of the conversion funnel one can seen as the starting point of the conversion process. During the contact form sending step it is essential to collect as many information as possible from the visitor. The more information you will have about the visitor the more will be the benefit which you can utilize.

Facebook Live Video Marketing Tips for Digital Marketers

August 26, 2019
Facebook has been testing the live video streaming option from last year. Facebook has recently introduced this feature in US for the iPhone users. This feature will be introduced globally in the coming future. Let us also hope that this feature will soon be available on android users as well. During the broadcast the number of people viewing the video can be seen. This video can be saved into the timeline after recording is over and it can be set to be viewed by the audience you prefer.

The following tips will help in marketing Live Videos through facebook Platform

Telling the fans earlier about when will be the live broadcast be done. This creates anticipation among the viewers and the suspense building can create more engagement.

It is a good practice to ask the viewers for subscribing to the videos when the video is made live. Once the users subscribe to the video the next live video streaming notification will be sent to them.

Usage of compelling words is also essential for the live streaming option as the content can create better understanding about what the video will be about.

The live streaming service works well when the signal for mobile is good. Otherwise a grey icon will be visible and the location from which live broadcasting is done is also important. If the connection is lost during a live streaming session the app automatically connects when there is high signal strength.

While commenting it is good practise to give salutations with the names to be addressed. People like to be addressed by their name during conversation.

It has been found by the facebook marketing team that longer live streaming sessions generated longer engagement. Even Though public figures stream videos for more time common people broadcast shorter videos.

Having frequent live streaming sessions can make the subscribers wanting for more and it is useful to follow the live streaming patterns celebrities follow for better reach.

Hidden Features inside Social Media Platforms like Facebook LinkedIn and Twitter

August 26, 2019
Social Media websites  like Facebook Twitter LinkedIn Pinterest and Instagram are adding many features to attract more people into sharing information. Only a person constantly following the new feature announcement will be able to know about the latest updates about Social media.

Hidden Features of Facebook

  • Facebook allows users to add life events related to work, education, family, relationship, home, travel etc. The title of the event will be shown over the milestone along with date at which the event occurred and people who attended the event can be added with photos. For Facebook business pages milestones also can be added in the order of occurring.
  • Facebook offers a feature to read links later which can be obtained by right clicking on the article shared in the news feed. Similarly events and TV shows also can be saved for later through this feature. By going to the link https://www.facebook.com/saved/ one can see what all articles has been saved to read later and choose one to read.
  • Another feature that Facebook allows users is the option to follow or unfollow a profile or page based upon the priority. The news feed preferences option also allows to set who to see first in the newsfeed and whom should be unfollowed. An option to reconnect to those persons whom you have unfollowed is also there in the preference page.
  • The top search bar can be used for searching information from top posts, latest posts,people, pages, videos and much more. This Graph search feature helps in finding posts from people and groups you follow easily.

Hidden Features of LinkedIn

  • LinkedIn offers option to add relationship notes, reminders and how was the first meeting occurred and so on through the profile page. It is also possible to tag the person through linkedin for making easy to find.
  • The profile page allows to upload media into it through images videos and slideshows and make more attractive to the reader. This feature can be accessed through the summary section of the profile.
  • Jobseekers find it easy to apply for jobs through LinkedIn. The jobs searched can be saved and the saved searches can be set as alert on a weekly or daily schedule.
  • For company pages Linkedin have a feature to showcase specific pages individually based on different categories.

Hidden Features of Twitter

  • Through third party tools managing twitter is much easier. There are websites help to find out who has unfollowed in recent times. This can help in maintaining a following follower ration within the limits.
  • At times it is difficult to follow certain people due to the nature of tweets or the frequency of tweets. In such cases twitter offers to mute the tweets of certain twitter handles with ease.
  • Twitter now have detailed analytics page to do the basic and etailed analysis. This usually have data regarding the top follower top tweet and impressions the twitter handle generated monthwise.
  • One of the most advantageous tool that twitter has is analyzing the hashtags through third party services. This can help in finding out who is tweeting the desired hashtag and who gets the maximum reshares etc.

Social Signals and its importance in Search Engine Optimization

August 26, 2019
Social Media directly and indirectly affect SEO in different ways. Being not able to measure the signals social media websites makes doesn’t mean that social media is not creating impact on SEO. Currently the number of visits coming from Social Media can be measured through Google Analytics. However how the number of followers and shares is affecting search engine rankings are not easy to measure.

Having huge number of followers on twitter or facebook will not guarantee a secure search engine ranking position right now. But as tweets made their entry into search engine results page and Bing showing up bio of LinkedIn and Twitter in search results we can expect improvement in Google with respect to social signals.

Social Media traffic is similar to word of mouth publicity and it can be used as a medium for generating website traffic. As majority of people are there on social media platforms like facebook and twitter it is easy to have brand marketing through them. Incorporating of Google +1 Mentions and hashtags enable web pages to be found out for people having them in circles.

Social Media alone will not improve search engine rankings but having high amount of traffic to a website can be seen as a signal for more popular link and such links will be displayed in search results page. Sharing content across social media platforms also helps in increasing more visibility to the content. Consistent publishing of content across social media platforms also increases the followers and growth of the profile.

Best Content Writing Strategies

August 26, 2019
Content on web pages are meant to be about exploring what the audience needs and solving their problems. Content writing is a critical point in internet marketing. Following are some of the points to be considered for creating more engaging and interesting content.

The best way to start content is by asking questions to the readers which needs to be solved by reading the content. The more the reader will be ready to say yes to the questions being asked the more they will be engaged with the content. The message that needs to be conveyed to the audience needs to be explained in question and answer form in order to create more interesting content.

As designers and graphics professionals utilize white space to make visual impact content writers can also use them through paragraphs. The white space between paragraphs makes the content more appealing to the audience. The readability and accessibility factors can be enhanced through utilization of the white space.

Another way of making the readers attract to the content is the proper utilization of Bold and Emphasis given through out the content. Sometimes making the font in italics and underlining are also helpful in creating the content with concentration given to certain areas. Effective utilization of capital case is also useful in making the readers scan through the titles.

Using bullet lists and numbered lists also help readers in organizing the points which they keep for further reference. Making the content as bullets makes it easy to scan and easy to digest through major points. It also makes the readers think that the major points after sub headings are bulleted lists.

How Videos can Benefit Online Marketing

August 26, 2019
Using Video is one of the coolest methods for promoting business over internet. Videos can increase the rankings through more engagement with customers. Youtube and Vine are the main social media platforms that are creating engagement through videos along with Facebook. Infact people have made YouTube as search engine for videos. When statistics are examined it has been found that YouTube have more viewers than Bing and Yahoo.

One of the advantage of rich media in the form of video is the increased time spent by watching the video. The more time customers spent on watching the video the more will they be availing the service or buying the product. Having more videos being published regularly can make visitors return to the website.

The following are some of the advantages for using video for marketing purpose.

Product Videos
For those business selling products in physical form videos are the best way to show off them to the world in three dimension. How a product actually look in real world can be seen effectively through videos.

To Do Videos
The how to do videos are those videos in which how a particular product is being used is shown. In this type of videos detailed information about how a product is being used will be explained in detail. New products marketing gets easy because it shows the demo of the product being used which the user can check whenever required.

Testimonial Videos
Several companies employ testimonial videos to showcase reviews about services and products on their website. Certain kind of Mobile applications also allows to create videos with their products which adds more authenticity to the product.

Industry News
Certain companies give outlook about the current trends in the industry through videos. These kind of videos generate regular views and viewership can be easily converted to more sales through the website.

Top Advantages of Audio Books among Students

August 26, 2019

Reading books to children is having many benefits but most of the parents do not get time for doing it. In such cases audiobooks are beneficial for creating the unique experience.  The following are the advantages of Audiobooks among students

  1. Audiobooks help students for improving the skills related to listening.
  2. The attention span is also improved through the listening to audiobooks.
  3. The ability to focus on the core subject gets enhanced through the listening of Audio books.
  4. Students at younger stages can be guided from stories to learning materials in long run.
  5. Critical thinking skills and comprehension skills can be improved through audio books.
  6. Checking whether the student has learnt is possible through the questions at end of the chapter in audio form.
  7. New words can be learnt and vocabulary can be increased through audiobooks.
  8. Complex topics can be listed multiple times for grasping the subjects thoroughly.
  9. Listening to audiobooks increases the level of imagination inside their mind.
  10. Audiobooks can be customized according to the age of the listening student.

Top Seven Tips on How To Evaluating Online Training Courses Effectively

August 26, 2019

Most of the organizations spend considerable time in researching, developing and implementing online training courses. In this effectively evaluating the training program is the most important thing. Only through this evaluation the performance will be boosted justifying the investment.

1. Assessments.
There are different ways to get assessments including quizzes, exams and tests. This can be used to determine individual skills and information about whether the students are absorbing knowledge. This also helps in knowing which areas should be emphasized in the next session and what areas need to be concentrated. If majority of students doesn’t pass through the assessment session then the strategies need to be improved.

2. Tracking the Course
Tracking a particular employees job performance and data related to each training session can be useful in recruiting efficient people in future. It also helps in giving suggestions for improving the progress of the employee. Also what areas in the module of the course offers more friction in learning can be reduced in the curriculum.

3. Surveys and Polls.
This will offer an insight into the strengths and weakness of the online training strategy that is followed. It is better to ask for how the session was just after finishing it to get real time data. This will also give an opportunity to get opinion about the training module.

4. Measurable Goals.
Improving the performance of the employee as well as the improvement in business are the primary concerns for every online training strategy. Because of this it is necessary to track the goals effectively. Along with this what all behaviours do you want to improve can also be tracked.

5. Application of Knowledge
Only when a student applies knowledge the result will be visible and the effectiveness can only be known then. This can be done through evaluation procedures like tests and asking to perform certain tasks.

6. Satisfaction of the Learner
If those who have participated are not satisfied then there will not be any use of the course. Only a student who is satisfied will be be able to participate in next sessions also. This will give an idea of the retention rate of the students participating in the program.

7. Focusing on Groups
While there are several advantages of focusing on groups than individuals the depth of valuable feedback will vary accordingly. Also general opinions about the training course can easily obtained through feedback process.

Along with these motivating the students is also important in the case of successful training session.

All You need to Know about the working of DNS

August 17, 2019

The Domain Name System or DNS is the main part of internet which matches the domain name to the IP Address on which the website is hosted. This is done because it is not easy to remember the IP address. DNS also provides information about the domain names which commonly include Email Services. Without DNS the user will only be able to visit the visit through the IP address.

How does DNS Work

  1. The client enters the domain name www.yourcompany.com in the address bar of the browser. The client computer first checks its own DNS cache for this information. If Cache has been cleared or using the website for the first time it will not show the IP
  2. The query from the client computer is then redirected to the Internet Service Provider’s (ISP) DNS Server. The Internet Service Provider’s DNS server checks its own cache and it will not be there if accessed the domain name for the first time.
  3. The Internet Service Provider’s DNS server redirect the query to the Root DNS Server. Every DNS server will be having a file which contains a list of all the root DNS servers.
  4. The root DNS server keeps the information regarding top level DNS servers (.com .net .org etc) location and return the information to the Internet Service Provider’s DNS server.
  5. This will be further redirected to the Top Level DNS server (Nameserver). Each TLD (Top Level Domain .com .net .org etc) will be having its own name servers.
  6. The Top Level DNS server will be having information (DNS Record) about the IP for the domain name yourcompany.com and this information will be returned to the Internet Service Provider’s DNS server. Usually the A Name record (Address Record) will be having an Expiration value which directs to seek after the time.
  7. The Internet Service Provider’s DNS server redirects the query to the actual DNS server for yourcompany.com domain.
  8. The DNS server for yourcompany.com returns the IP address of the host of yourcompany.com to the Internet Service Provider’s DNS server.
  9. Then the ISP’s DNS server sends the IP address to the client computer to access the website at yourcompany.com

This whole process of working related to DNS happens in Milliseconds for completion.

ISP Blocking of Website
Just because a user is connected to internet does not mean that he have access to everything available over internet. Sometimes Internet Service providers block access to certain websites. Usually potentially illegal content are blocked. Web pages asking for user information without Privacy controls can also lead to blocking by ISP.

In such cases it can be accessed using the IP address of the website. This IP can be obtained by typing “tracert www.yourcompany.com” in the Command Window (Usually the First IP visible). Using proxy servers such websites can be accessed to see whether the ISP has blocked the website.

Clear Cache
The DNS cache keeps a record of sites that you have recently visited on your computer. If that gets corrupted, you may have issues opening sites that were previously accessible without problems. If an unreachable website is in the cache, type ipconfig /flushdns in Run Command Box to clear the cache. In most cases the website will be visible after this.

Anti Virus and Firewall
Sometimes installing an External Firewall or Antivirus can block certain websites and disabling them and browsing can show up the website.

New Facebook Feature to Generate Engagement

August 17, 2019

There is a recent shift of consumers from Desktop to Mobile Phones due to the many functions available on the devices. Even though it is easy to generate web presence online business organizations are finding it difficult to get more leads. Facebook has recently introduced certain features which enable business to get more engagement from consumers in an easy way.

Some time ago Facebook has introduced Call to Action buttons on Pages in order to help customers take quick actions. However after clicking the Cal to Action button some of the web pages being displayed are not user friendly which makes it difficult for the user. The new feature introduced by Facebook helps to Schedule Meetings, Order Products from the Facebook Page. The number of reviews of the page also helps in creating a great first impression for new customers.

The new feature by Facebook Page allows to Get Phone Calls through a “Call Now” button on th bottom of the post,  Get Messages through “Send Message” button and Create an Offer through “Get Offer” button directly fro the Facebook Page. Scheduling an Appointment is also possible through the new Facebook feature. Friends on Facebook can also recommend leads directly through this new Facebook Page Feature.

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