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Hidden Features inside Social Media Platforms like Facebook LinkedIn and Twitter

August 26, 2019
Social Media websites  like Facebook Twitter LinkedIn Pinterest and Instagram are adding many features to attract more people into sharing information. Only a person constantly following the new feature announcement will be able to know about the latest updates about Social media.

Hidden Features of Facebook

  • Facebook allows users to add life events related to work, education, family, relationship, home, travel etc. The title of the event will be shown over the milestone along with date at which the event occurred and people who attended the event can be added with photos. For Facebook business pages milestones also can be added in the order of occurring.
  • Facebook offers a feature to read links later which can be obtained by right clicking on the article shared in the news feed. Similarly events and TV shows also can be saved for later through this feature. By going to the link https://www.facebook.com/saved/ one can see what all articles has been saved to read later and choose one to read.
  • Another feature that Facebook allows users is the option to follow or unfollow a profile or page based upon the priority. The news feed preferences option also allows to set who to see first in the newsfeed and whom should be unfollowed. An option to reconnect to those persons whom you have unfollowed is also there in the preference page.
  • The top search bar can be used for searching information from top posts, latest posts,people, pages, videos and much more. This Graph search feature helps in finding posts from people and groups you follow easily.

Hidden Features of LinkedIn

  • LinkedIn offers option to add relationship notes, reminders and how was the first meeting occurred and so on through the profile page. It is also possible to tag the person through linkedin for making easy to find.
  • The profile page allows to upload media into it through images videos and slideshows and make more attractive to the reader. This feature can be accessed through the summary section of the profile.
  • Jobseekers find it easy to apply for jobs through LinkedIn. The jobs searched can be saved and the saved searches can be set as alert on a weekly or daily schedule.
  • For company pages Linkedin have a feature to showcase specific pages individually based on different categories.

Hidden Features of Twitter

  • Through third party tools managing twitter is much easier. There are websites help to find out who has unfollowed in recent times. This can help in maintaining a following follower ration within the limits.
  • At times it is difficult to follow certain people due to the nature of tweets or the frequency of tweets. In such cases twitter offers to mute the tweets of certain twitter handles with ease.
  • Twitter now have detailed analytics page to do the basic and etailed analysis. This usually have data regarding the top follower top tweet and impressions the twitter handle generated monthwise.
  • One of the most advantageous tool that twitter has is analyzing the hashtags through third party services. This can help in finding out who is tweeting the desired hashtag and who gets the maximum reshares etc.

Social Signals and its importance in Search Engine Optimization

August 26, 2019
Social Media directly and indirectly affect SEO in different ways. Being not able to measure the signals social media websites makes doesn’t mean that social media is not creating impact on SEO. Currently the number of visits coming from Social Media can be measured through Google Analytics. However how the number of followers and shares is affecting search engine rankings are not easy to measure.

Having huge number of followers on twitter or facebook will not guarantee a secure search engine ranking position right now. But as tweets made their entry into search engine results page and Bing showing up bio of LinkedIn and Twitter in search results we can expect improvement in Google with respect to social signals.

Social Media traffic is similar to word of mouth publicity and it can be used as a medium for generating website traffic. As majority of people are there on social media platforms like facebook and twitter it is easy to have brand marketing through them. Incorporating of Google +1 Mentions and hashtags enable web pages to be found out for people having them in circles.

Social Media alone will not improve search engine rankings but having high amount of traffic to a website can be seen as a signal for more popular link and such links will be displayed in search results page. Sharing content across social media platforms also helps in increasing more visibility to the content. Consistent publishing of content across social media platforms also increases the followers and growth of the profile.

Best Content Writing Strategies

August 26, 2019
Content on web pages are meant to be about exploring what the audience needs and solving their problems. Content writing is a critical point in internet marketing. Following are some of the points to be considered for creating more engaging and interesting content.

The best way to start content is by asking questions to the readers which needs to be solved by reading the content. The more the reader will be ready to say yes to the questions being asked the more they will be engaged with the content. The message that needs to be conveyed to the audience needs to be explained in question and answer form in order to create more interesting content.

As designers and graphics professionals utilize white space to make visual impact content writers can also use them through paragraphs. The white space between paragraphs makes the content more appealing to the audience. The readability and accessibility factors can be enhanced through utilization of the white space.

Another way of making the readers attract to the content is the proper utilization of Bold and Emphasis given through out the content. Sometimes making the font in italics and underlining are also helpful in creating the content with concentration given to certain areas. Effective utilization of capital case is also useful in making the readers scan through the titles.

Using bullet lists and numbered lists also help readers in organizing the points which they keep for further reference. Making the content as bullets makes it easy to scan and easy to digest through major points. It also makes the readers think that the major points after sub headings are bulleted lists.

How Videos can Benefit Online Marketing

August 26, 2019
Using Video is one of the coolest methods for promoting business over internet. Videos can increase the rankings through more engagement with customers. Youtube and Vine are the main social media platforms that are creating engagement through videos along with Facebook. Infact people have made YouTube as search engine for videos. When statistics are examined it has been found that YouTube have more viewers than Bing and Yahoo.

One of the advantage of rich media in the form of video is the increased time spent by watching the video. The more time customers spent on watching the video the more will they be availing the service or buying the product. Having more videos being published regularly can make visitors return to the website.

The following are some of the advantages for using video for marketing purpose.

Product Videos
For those business selling products in physical form videos are the best way to show off them to the world in three dimension. How a product actually look in real world can be seen effectively through videos.

To Do Videos
The how to do videos are those videos in which how a particular product is being used is shown. In this type of videos detailed information about how a product is being used will be explained in detail. New products marketing gets easy because it shows the demo of the product being used which the user can check whenever required.

Testimonial Videos
Several companies employ testimonial videos to showcase reviews about services and products on their website. Certain kind of Mobile applications also allows to create videos with their products which adds more authenticity to the product.

Industry News
Certain companies give outlook about the current trends in the industry through videos. These kind of videos generate regular views and viewership can be easily converted to more sales through the website.

How to Increase Influence through Social Media Websites

August 26, 2019
Due to the heavy amount of information shared on Social Media it is hard to influence people in the current digital era.  Even though there are claims saying about the net worth of a Facebook fan the amount of revenue obtained through social media promotion is not much higher. How the visits can be of use in social media and how a brand can become influential is a critical task for most small business owners. The following are some of the strategies followed by bigger brands for increasing the influence through Social Media.
Paying to Play
There are several digital marketing professional claiming that social media marketing is completely free. As more and more Apps on Social Media are adopting the paying to play for continuing to use Online payment for social media app use is gaining momentum. for this reason it is suggested that small business marketers are required to allocate budget for social media promotion. As less than 20% of followers actually sees the post by brands paying for posts to be seen on social media is getting stronger.
Picking Right Platform
It is a misconception that every business can be promoted on every social media platform. Certain kind of business will find it easy to market through visually enhanced social media platforms like Pinterest and Instagram. In the case of some other business twitter will be much more profitable. It is essential for new marketers to first study about what the competitors are doing and how they are making profits through social instead of starting it quickly.
Creating Community
One of the most important factors people like a Facebook Page or follow a brand is to avail special offers and discounts with respect to a brand. Certain brands show behind the scenes with respect to a brand which gives a more humanistic approach to the social media profile. It is also necessary to interact and communicate with the fans to set up a community of loyal followers.

Best Practices for increasing Pagespeed for enhancing Search Engine Optimization

August 26, 2019

Most of the mobile users find their concentration getting distracted after one or two seconds while browsing a website which does not load fast. However this is not practical and Google gives more importance to Above the Fold to be displayed in under one second so that the user gets the first glimpse of website. While the user views the portion above the fold the below portion can be rendered.

The loading of the website goes under the following stages before the viewer sees it

  • DNS look Up
  • TCP Connection
  • HTTP Request and Response
  • Server Response Time
  • Client Side Rendering

The first three sections is causing considerable delay due to the connectivity of network and the remaining two can be reduced with expertise. As most of the rendering happens in 3G network Google is keeping it as standard.

Server Response Time is the time taken by the server in returning the http request for the html file. For better user experience the redirection factor also need to be considered. This is because if there is another request for a redirected page chances are that the loading of page will take more time and the user might abandon the page. The TCP round trips also need to be minimum for loading the initial data required for the visibility of the web page.

Another factor that is hindering the user experience is the render blocking elements in the form of javascript and css. If there are many javascript files which are loaded then there will be much time taken for the web page to load. If it is necessary to have the jquery feature to be added to the website it is good to have it after the content in Above the Fold is rendered. It is also good to have the css files removed if it is not used in rendering the web page.

Impact of Online Reviews in Digital Marketing

August 26, 2019
Most of the online buyers are influenced by the reviews written online about products. Some companies find it difficult to get reviews from customers. As negative reviews can harm the reputation of the company as well as products digital marketing is employed in order to gain reviews from bloggers recently. It is also true that the rating and reviews on Google Place pages also contribute to the ranking with respect to keywords. Google has recently warned bloggers a list of things to be taken care while writing reviews.

Writing reviews about products that are obtained free for posting links back to the original website or the product page on social media or to the web page where the product is being sold is against Google Webmaster guidelines and such practices and putting no follow links is the only way out for linking from reviews. Companies providing free samples in exchange of reviews also need to emphasis on putting nofollow links on web pages linking to product.

There are several factors that come under reviews that affect not only buying decisions but also search engine rankings. The first thing that affect search engine rankings are the number of reviews obtained for a product. Then comes the interval that is coming in between getting reviews. The use of keywords inside the reviews also affects the search engine rankings. Adding rating button on websites especially product pages can also influence the buying decision through search results page after viewing star rating.

Google offers more reviews button on certain products having reviews on other websites as well. It is also true that local search engines line yelp also contribute to the reviews submitted on web pages. Four square also have rating options for local business. Google Plus Local reviews and rating is influenced by the number of reviews as well as use of keywords in reviews.

Top Advantages of Audio Books among Students

August 26, 2019

Reading books to children is having many benefits but most of the parents do not get time for doing it. In such cases audiobooks are beneficial for creating the unique experience.  The following are the advantages of Audiobooks among students

  1. Audiobooks help students for improving the skills related to listening.
  2. The attention span is also improved through the listening to audiobooks.
  3. The ability to focus on the core subject gets enhanced through the listening of Audio books.
  4. Students at younger stages can be guided from stories to learning materials in long run.
  5. Critical thinking skills and comprehension skills can be improved through audio books.
  6. Checking whether the student has learnt is possible through the questions at end of the chapter in audio form.
  7. New words can be learnt and vocabulary can be increased through audiobooks.
  8. Complex topics can be listed multiple times for grasping the subjects thoroughly.
  9. Listening to audiobooks increases the level of imagination inside their mind.
  10. Audiobooks can be customized according to the age of the listening student.

Top Seven Tips on How To Evaluating Online Training Courses Effectively

August 26, 2019

Most of the organizations spend considerable time in researching, developing and implementing online training courses. In this effectively evaluating the training program is the most important thing. Only through this evaluation the performance will be boosted justifying the investment.

1. Assessments.
There are different ways to get assessments including quizzes, exams and tests. This can be used to determine individual skills and information about whether the students are absorbing knowledge. This also helps in knowing which areas should be emphasized in the next session and what areas need to be concentrated. If majority of students doesn’t pass through the assessment session then the strategies need to be improved.

2. Tracking the Course
Tracking a particular employees job performance and data related to each training session can be useful in recruiting efficient people in future. It also helps in giving suggestions for improving the progress of the employee. Also what areas in the module of the course offers more friction in learning can be reduced in the curriculum.

3. Surveys and Polls.
This will offer an insight into the strengths and weakness of the online training strategy that is followed. It is better to ask for how the session was just after finishing it to get real time data. This will also give an opportunity to get opinion about the training module.

4. Measurable Goals.
Improving the performance of the employee as well as the improvement in business are the primary concerns for every online training strategy. Because of this it is necessary to track the goals effectively. Along with this what all behaviours do you want to improve can also be tracked.

5. Application of Knowledge
Only when a student applies knowledge the result will be visible and the effectiveness can only be known then. This can be done through evaluation procedures like tests and asking to perform certain tasks.

6. Satisfaction of the Learner
If those who have participated are not satisfied then there will not be any use of the course. Only a student who is satisfied will be be able to participate in next sessions also. This will give an idea of the retention rate of the students participating in the program.

7. Focusing on Groups
While there are several advantages of focusing on groups than individuals the depth of valuable feedback will vary accordingly. Also general opinions about the training course can easily obtained through feedback process.

Along with these motivating the students is also important in the case of successful training session.

All You need to Know about the working of DNS

August 17, 2019

The Domain Name System or DNS is the main part of internet which matches the domain name to the IP Address on which the website is hosted. This is done because it is not easy to remember the IP address. DNS also provides information about the domain names which commonly include Email Services. Without DNS the user will only be able to visit the visit through the IP address.

How does DNS Work

  1. The client enters the domain name www.yourcompany.com in the address bar of the browser. The client computer first checks its own DNS cache for this information. If Cache has been cleared or using the website for the first time it will not show the IP
  2. The query from the client computer is then redirected to the Internet Service Provider’s (ISP) DNS Server. The Internet Service Provider’s DNS server checks its own cache and it will not be there if accessed the domain name for the first time.
  3. The Internet Service Provider’s DNS server redirect the query to the Root DNS Server. Every DNS server will be having a file which contains a list of all the root DNS servers.
  4. The root DNS server keeps the information regarding top level DNS servers (.com .net .org etc) location and return the information to the Internet Service Provider’s DNS server.
  5. This will be further redirected to the Top Level DNS server (Nameserver). Each TLD (Top Level Domain .com .net .org etc) will be having its own name servers.
  6. The Top Level DNS server will be having information (DNS Record) about the IP for the domain name yourcompany.com and this information will be returned to the Internet Service Provider’s DNS server. Usually the A Name record (Address Record) will be having an Expiration value which directs to seek after the time.
  7. The Internet Service Provider’s DNS server redirects the query to the actual DNS server for yourcompany.com domain.
  8. The DNS server for yourcompany.com returns the IP address of the host of yourcompany.com to the Internet Service Provider’s DNS server.
  9. Then the ISP’s DNS server sends the IP address to the client computer to access the website at yourcompany.com

This whole process of working related to DNS happens in Milliseconds for completion.

ISP Blocking of Website
Just because a user is connected to internet does not mean that he have access to everything available over internet. Sometimes Internet Service providers block access to certain websites. Usually potentially illegal content are blocked. Web pages asking for user information without Privacy controls can also lead to blocking by ISP.

In such cases it can be accessed using the IP address of the website. This IP can be obtained by typing “tracert www.yourcompany.com” in the Command Window (Usually the First IP visible). Using proxy servers such websites can be accessed to see whether the ISP has blocked the website.

Clear Cache
The DNS cache keeps a record of sites that you have recently visited on your computer. If that gets corrupted, you may have issues opening sites that were previously accessible without problems. If an unreachable website is in the cache, type ipconfig /flushdns in Run Command Box to clear the cache. In most cases the website will be visible after this.

Anti Virus and Firewall
Sometimes installing an External Firewall or Antivirus can block certain websites and disabling them and browsing can show up the website.

New Facebook Feature to Generate Engagement

August 17, 2019

There is a recent shift of consumers from Desktop to Mobile Phones due to the many functions available on the devices. Even though it is easy to generate web presence online business organizations are finding it difficult to get more leads. Facebook has recently introduced certain features which enable business to get more engagement from consumers in an easy way.

Some time ago Facebook has introduced Call to Action buttons on Pages in order to help customers take quick actions. However after clicking the Cal to Action button some of the web pages being displayed are not user friendly which makes it difficult for the user. The new feature introduced by Facebook helps to Schedule Meetings, Order Products from the Facebook Page. The number of reviews of the page also helps in creating a great first impression for new customers.

The new feature by Facebook Page allows to Get Phone Calls through a “Call Now” button on th bottom of the post,  Get Messages through “Send Message” button and Create an Offer through “Get Offer” button directly fro the Facebook Page. Scheduling an Appointment is also possible through the new Facebook feature. Friends on Facebook can also recommend leads directly through this new Facebook Page Feature.

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