Currently Viewing Posts in Digital Marketing

A recent survey conducted about the browsing behavior showed that majority of people browse internet not with the purpose of buying anything. The survey also showed that one by third of those searchers eventually end up buying things. This is happening because the purchase of an item is not a single process but is the end of a series of processes. Lead nurturing is a way to build relationships with the customers well before they visit the landing page. It is about building trust among the prospective buyers before they make purchase. The following are some of the tips for helping to nurture the leads for getting more leads.

Keeping Future Buyers Up To date
Distributing an in depth article among future buyers is the best way to keep them up to date. This can be done in the form of a weekly or monthly digest or blog posts. Giving away information which the future buyers can use is an easy way to create awareness among them. This gives more authority which will help at the time when they make a buying decision.

Building Authority among Future Buyers
Only when the future buyers understand that you are a competing authority they will contact you for availing services or buying products. Even if the reader of the blog or the email subscriber doesnt want to avail the service at that particular moment they will keep the contact information so that they can get it later. Through the establishment of a competitive authority one can help in nurturing the lead.

Maintaining Permission to Contact
Keeping the relationships with customers is important in nurturing the leads properly. Only when a prospective buyer is subscribing to an email the possibility of contacting them with offers exist. The contact can be maintained by providing useful information which can be used later.

With more than 1.5 billion monthly users Facebook is one of the most successful social media platform all over the world. Every business should master Facebook to utilize the potential to reach the targeted market. Majority of people browse for information and read news through facebook rather than looking for other news websites and Google.

There are mainly four types of Facebook Ads. They are listed below.
(a) Sponsored Stories on Mobile and Desktop
(b) Sidebar Ads on Desktop
(c) Mobile App ads
(d) Video Ads.
All the above ads are having different layouts and sizes.

The Facebook Ads can be created for any of the following purposes
(i) Facebook Ads for Pages
(ii) Facebook Ads for Page Posts
(iii) Facebook Ads for Website
(iv) Facebook Ads for Events
(v) Facebook Ads for Apps
There are several advantages and disadvantages for each type of Facebook Ad Types.

The criteria for each type of Facebook Ad varies. Sometimes it might be for increasing the likes of the Facebook Page. Sometimes it might be for getting more traffic to the website. Sometimes it might be for more apps being installed on the Android Mobile Platform.

The most essential things a Facebook Ad needs is listed below

I. Call to Action
Having a Call to Action is one of the most important things for a facebook Ad. It can be one among the following
(1) Sign Up Form
(2) Like Button
(3) Click Button

II. Clear Ad Copy
Having a clear copy of ad text is essential for facebook Ad. How liking the facebook page or liking a facebook post will solve the problem should clearly be stated. How installing an App will reduce the effort and make things easier is critical for the Ad.using varied versions of Ad Copy can be used for finding out what content do customers like before finalizing the Ads. Giving importance to the benefits can easily impress the user to do the action.

III. Targeting Facebook Ads
Managing the Facebook to target the population interested in the product or service is of great importance. Choosing the location for the targeted ad, the demographic of the audience and the gender specifications are important. Age group and other profile details can also be targeted while creating Facebook Ad campaigns.

Reviews and Rating by Google on the Search Results page is a way to evaluate websites. Reviews is an evaluation which can be expressed in text whereas rating is the display on a scale of one to five. Google supports Reviews and Ratings for different kind of business products books and movies. When valid Schema markUp is shown on the web page this rating and review will be shown in Google search Results.

There are several guidelines and policies for showing the Review and Rating on the Google Search Results Page which are listed below.

• The markup about the review and rating should relate to a specific product or specific service as stated by Google. The correct Schema should be used for Books Movies and products.
• The visibility of Rating and Review shown be taken care of and users should be able to find the review and rating button on the Web Page. The Markup should be placed at a position visible to the users.
• The Review and Rating should not be given to a category and care should be taken that the rating is given for a specific single product.
• The name of the Author must be specified for giving reviews. Keyword rich names are not allowed by Google.

The number of marketing emails being opened are getting lower for most of the companies. Due to this blog subscription is being utilized for the purpose of sending marketing emails to persons. It is true that Emails gets more conversion than Social Media platforms like Facebook and Twitter. For getting more exposure it is essential to have the emails sent by you being opened by people. The more people will open the email the more will be the chances of conversions. Following are some of the strategies that can be adopted to make email marketing successful.

Longer Subject LinesIt has been found through several studies that the Emails having Subject line greater than 60 characters had more open rates than with lesser number of characters. It is a common misbelief that shorter subject lines have more Email Open Rates. Having the dotted lines at the end of the subject line creates a suspense in the mind of readers which makes them click on the Emails.

Create Interest
Generating curiosity inside the mind of the readers makes the Email Open Rate more. Instead of mentioning about how a result is achieved through an email the suspense is created through subject line among the readers. Using catchy phrases can create interest in the readers to know more and click on the email to be opened. It should also be noted that the curiosity generated through the subject line should increase while reading the Email.

Using Lower case
Most of the organizations use capital case for the first alphabet of every email they sent due to habit. However people use lower case while writing personal emails and people open emails having subject lines in lower case more due to trust factor. It is also possible to keep the subject line separete from the rest of the competitors and chances of opening the Email becomes more.

The use of high speed internet and mobile devices for browsing have made the life easier for most business around the world. If the information are not safe in the mobile devices desktops and laptops it is going to affect the company adversely. The number of instances occurring to steal information is increasing everyday and it is necessary to keep them secure. The following tips will help internet users to securely browse internet.

The computers and mobile devices need to be clean with the latest anti virus software installed on it. Instead of treating the computer or mobile after infecting it with virus it is good to have an anti virus software which is regularly updated.

The Wifi also need to be made secure with encrypted passwords. A Wifi network need to be configured via a router and Service Set Identifier need to be installed in the router for protection. It is also essential to make it hidden from public search.

All the employees inside the company need to be trained to browse internet safely through their devices. General guidelines and policies need to be published and updated regularly. Violating company rules for accessing information through networked devices need to be monitored.

Implementing Firewall security for data stored on computers should be implemented on all systems in the company. Confidential information stored on mobile devices when accessing public Wifi need to be monitored for security purpose.

Digital Marketing Industry has undergone drastic changes in the recent past. There has been several algorithm changes from Search Engines in the previous year. Google and other search engines treat content in the form of Media with utmost importance. Knowing about the trends that were found in 2015 could lead your business grow in the coming years.

Rise of Voice Search
Siri by Apple and Google Now were there in voice search for some time and the introduction of Cortana by Microsoft also boosted the use of voice for searching information over internet. The virtual assistants on new generation smartphones help people search information through the medium of voice. Usage of conversational terms like when where and how will be used more by users for finding the information through Voice Search. This will also be integrated with local search results and media based results.

Rise of Video ContentVideo has risen through Social media sites like Twitter Facebook and YouTube in 2015. This will also rise to one third in the coming years as it can be seen from the predictions. Due to the convenience of video because of its easiness to understand people are using video based answers for complicated queries. Having video content on the website is an easy way to increase the time spent on website. However care should be taken not to show the same video all time when the customers visit the website.

Rise of Social Media Content
With the indexing of social media content in search results Search Engines have at last given importance to social media in 2015. The deal of Twitter and Google has given way to Google showing up tweets on Search Results. Real Time news and social media content are being shown in search Results in 2015.