Currently Viewing Posts in Search Engine Optimization

Redirection of a website or web page is the process of diverting a website visitor to another url or domain after clicking on a requested url. Redirection of Domains where used earlier for sending the users to the new domain if the business has changed the domain name. And redirection of URL is used by webmasters to consolidate many web pages into one

In certain cases internet analysts redirect certain web pages to other web pages while search engine crawlers are shown a different version of web page. This act of deceiving users will not be allowed by search engines like Google. In such cases search engines will be mistaken to index the original web page to be indexed while users will be redirected to the other version of web page. This also impacts the search engine results display pages.

The type of redirects that are considered against the rule of search engines are as follows. Search Engines see one type of content while users are redirected to another page. Sometimes during redirection desktop sees the original page while mobile users are redirected to spammy pages.

However if users are redirected to a different url after signing in to the website using javascript for other purposes search engines may not penalise them. The best way to have redirect is through 301 redirects.

It has been said in Google Webmaster Guidelines that any type of links that are created just for the purpose of passing pagerank can be considered as a Spammy Link. Last year it was announced from Google that the practice of link building should be avoided as far as possible. However Google and other search engines still give value to the number of links and anchor text leading to a website.

Natural way of link building is favored by Google to show web pages on search engine results page. For a website the number of backlinks may be losing due to various web spam reporting and Google making the backlink irrelevant. For preventing such scenarios a natural way of link building should be preferred.

Web pages having higher authority ranks high on search engine results page. This is the reason why websites already having page authority shines for articles even when the content on the website is being taken from other blogs. If a website is having low bounce rate and exit rate the content that is published on such website will be having more authority. getting a link from such a website will be considered as good in terms of SEO

The link pointing to a website should be relevant to the content on the website. A website giving away link to an unrelated website is considered as spammy. The context of giving link from a web page should be in such a way that the browsing of the link gives more in depth idea about the content on the web page. The number of links going out of the web page also should not be more than a particular level or else there are chances of getting penalised.

Some website offer reciprocal link exchange which is not a natural way of link building. Websites exchanging links will be having reciprocal links almost equal in number which randomly divert the pagerank of the website. Such practices are not entertained by the Web Spam team at Google.

Most of the customers come to the website through Search Engines. Through blended search results certain keywords show images in search results page. Due to this reason it is important for websites to be optimized for images as well. This is especially important for shopping websites as the images of the products being sold gets maximum coverage through search engines.

Naming of Images
The first step in optimizing image is through naming of images. Using a more descriptive name for the image helps search engines to find relevant content of the website. Search engines crawl the name of the image and if the content of the website is related to the name of the image it will be displayed in search results. Shopping websites can give the specification of the product along with name for the image associated with the product.

Alt Tags for Images
ALT Tags were introduced for text based browsers long ago. If the browser is unable to render the images due to low bandwidth or other settings web pages display the alt tags in place of the images. As the name suggests ALT tags are alternative methods of showing images on web page. It is good to give keywords in Alt tags but overdoing so by giving alt tags to decorative elements will make the web page look spammy.

Image Dimensions and Product AnglesMost of the websites showcasing products shows multiple photos of the same product. In such cases it is good to have the image description containing the different views and angles. It is also good to describe the thumbnail and original image by using small image and larger image in image name and description.

File Size of the Image
As the browsing of the website mostly on mobile devices it is essential to take care of the image file size. larger images will take much more time to load and this will be critical for slow speed connecting devices. Pagespeed factors also describe using images having filesize optimized for loading on mobile websites.

Type of Image
It is essential for the web designer to know which type of image will be good for the web page. Using JPEG GIF and PNG images based on the requirement is critical for the website. If animated images are needed gif images will be good and for transparent images png will be good. JPEG is widely used in most websites. latest image standards are also introduced by Google for WebP images on web page.