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New Emoticons for Gmail Email

August 26, 2019

The emails which most of get are either informational or entertaining. Gmail has added some personal features which can be added in email. recently. You might already be knowing about various ways to customize Gmail Inbox. With the introduction of a set of new emoticons Gmail has become more personal.

Adding themes to the Gmail makes it easy to distinguish between personal and professional emails. Google has recently added more themes and photographs which can be used in Gmail for adding color to the inbox. There are also options of adding own images as themes in Gmail. Additional options for making the image looking blur, vignette are also possible with the current feature.

If you are finding it difficult to express the right emotions through email then using emoticons can help. The recent update in Gmail have many new emoticons which can be used for almost all occasions.

Benefits of using Google Plus Collections for Small Business

August 26, 2019

Google posted in its blog about the changes coming to Google Plus in the coming months. If you are among those who spend considerable time on Google Plus posting content and would like to group those posts Google Plus Collections is the answer. Google Plus Collections can make your updates to specific category which can be publicly browsed based upon the interest.

Sharing Tips
If you share useful tips on Google plus you can compile a Google Plus Collection and post into it depending on the categories. By looking into the collection Google Plus users can form an opinion about what might be the content you are going to post.

Running Campaigns
If you run campaigns then the stages of the mission through launching and steps can be posted regularly through collection. This will give an idea of what campaigns you run and how the followers can contribute to the success of the campaign

Organizing Ideas
If you share a lot of ideas that needs creativity then it can be shared and organized in Google Plus Collections. Mostly posts that have content related to crafts and cooking can benefit from such collections.

Highlighting Things to Do
For travel enthusiasts Collections can be created like visiting a place and things to do can be included in such collection. Landmarks and places that can be visited can be highlighted through proper organization of the Google Plus Collection.

Classifying Products
If you sell different products from wide range of category then you can categorize those products into different Google Plus Collections. This can help people find out different specification products from the same category

Showcasing Amenities
If you offer room renting services then you can showcase the amenities of the business. This can also be used as a way of getting reviews and testimonials. Food and Rooms can be showcased as separate collections for conveying the matter to the audience.

Google Adwords Quality Score Tips

August 26, 2019

Google Adwords Quality Score is a measurement of how relevant an Ad about a search query. Google usually gives a quality score for your keyword which can be checked with the Adwords account. Google Adwords Quality Score is calculated on a scale of 1 to 10. If the quality score is 1 then it will be an irrelevant ad and if the score is 10 then the ad is highly relevant to that keyword query.  The Google Adwords Quality score is calculated based on the keyword, ad copy and landing page. The following are the factors that affect Google Adwords Quality Score

  • The expected Click Through Rate depend on the past CTR of the keyword. In other words it express the number of clicks generated in the past for the keyword.
  • The number of clicks received through the same URL in the past.
  • The total Click Through rate of all the keywords and related ads in the account.
  • The quality of the landing page which depends on the navigation and other factors
  • The extend up to which the Ad is relevant to the Keyword
  • The area or geographical region in which the ad has generated traffic before.
  • The performance of the ads on display network before.
  • Compatibility of the devices in which the ads are displayed.
As the quality score of the ads improve the following advantages can be achieved.
  • More ad impressions can be earned which lead to click on the ads.
  • Higher ranking positions can be reached compared to other ads.
  • The Cost Per Click gets reduced as the Ad Rank improves over time.
  • It s possible to ad more ad extensions in the display of ads.
The quality scores vary with respect to the keywords. It is usually assumed that a quality score upto 3 is bad and if it is above 8 it is Best. The following things can be done for improving the Google Adwords Quality Score
  • Adding Negative Keywords to the keyword list will reduce the number of impressions which are relevant to the keyword.
  • Breaking the keywords into smaller groups and targeting better will be good in showing the ads to more relevant groups
  • Adding more catchy phrases to the ads will increase the chance of getting more clicks
  • By keeping the landing page more relevant one can get more conversions.

Translate Text from Images through Google Translate

August 26, 2019

Google has recently expanded the Translate App into more languages. With this app one can visually translate a printed text in almost seven languages. Opening the app and turning on the camera to scan the text will automatically translate the text. For this there is no need for internet connection.

Google translate now offers the following 27 languages.

  1. English
  2. French
  3. German
  4. Italian
  5. Portuguese
  6. Russian
  7. Spanish
  8. Bulgarian
  9. Catalan
  10. Croatian
  11. Czech
  12. Danish
  13. Dutch
  14. Filipino
  15. Finnish
  16. Hungarian
  17. Indonesian
  18. Lithuanian
  19. Norwegian
  20. Polish
  21. Romanian
  22. Slovak
  23. Swedish
  24. Turkish
  25. Ukrainian
  26. Hindi
  27. Thai

for the translation to work sometimes downloading a pack is necessary. If the text is to be translated to English the download size will be around 2 MB.

For helping the people living in areas with slow internet connection, Google Translate new App will be a blessing.

Youtube Videos for Business Marketing

August 26, 2019

YouTube is one of the successful platforms used for online business marketing purpose. As the video uploading feature is free YouTube offers tremendous opportunities for the marketing professionals. The following are some of the things that should be done for using YouTube as an online marketing tool.

Giving a Face to your Business
For every business creating awareness among the audience is important. Keeping the YouTube Channel stand out from the crowd and making it easily noticeable is the first thing that should be in mind while doing the design for YouTube Channel. Creating the banners and background colors matching with the company logo and brand is the first step in YouTube Channel Customization.
Driving People to the YouTube Channel
The primary goal for any Social Media Marketing Campaign must be to bring visitors to the Social Media Platform and leading them to visit the website or directly contact with the business. For this the videos uploaded to the YouTube Channel must be engaging enough to make the first impression. Only when the user gets the idea about what the video is about they will visit the YouTube Channel again. A person who subscribes the YouTube Channel continuously for longer periods will have tendency to visit the website.
Linking Directly to the Official Website.
The first thing most of the viewers of the YouTube video does is visiting the link on the YouTube Channel. Giving a link to the landing page of the business can lead more leads and providing a link to the products display page can give more exposure to the brand and products of the company. Adding the link to the website also have seo benefits. If proper link is given the YouTube channel which will be displayed on search results will also lead the customers to the website.

How to use Pinterest for Social Media Marketing of Aesthetic Products

August 26, 2019

Pinterest is one of the best tools for marketing products that are having aesthetic appeal. It has been found out through several surveys that about 30% of internet users use Pinterest. The first things to start optimizing the business through Pinterest is by making the online presence firm.

Uploading Pins from Website
If the Image is uploaded from the website to Pinterest then link to the web page will remain same. Also if someone repins the Image then the link will remain same. This way you can get many backlinks from Pinterest.

Choosing Suitable Category
By properly choosing the category of the pin the pinned image will look relevant to the viewer. It wil also the possibility of looking the image as spammy.

Verifying the Websiteverifying the website through pinterest makes the users judge the pinned image as trustworthy since there will be a tick mark which ensures the credibility.

The following are some of the strategies that can be used for optimizing Pinterest.

Optimizing Pinterest Boards
Naming the boards with Keywords in the Title and Description will make them more relevant to the audience. Putting up several boards with different categories of the same Item is also good in driving people to click on them. Even Though there is space for writing more information it is advised to keep the content to minimum.

Optimizing Pins
Writing good descriptions which are catchy with less words will be effective in optimizing Pins. Pins with effective descriptions will get more comments and repins. It is also advised not to use Hashtags extensively as these might turn visitors away. Using multiple hashtags have also shown negative effect in Search Engine Results.

Optimizing Rich Pins
It has been found that pins which are related to places products recipes and movies are getting more repins and comments. Using these type of pins rich in content are effective in marketing through Pinterest. Pins which are linking to Articles having good content is also useful in driving traffic to the website.

Increasing Engagement
While Email marketing campaigns are used to send information to people social media like Pinterest is used as a way to engage audience. A two way process between audience and the brand will increase the engagement and the website linked from the pin will get more traffic.

Pin Button. 
Installing Pin buttons on the website makes the users easy to share content from the website easily. This way people will be linking back to the web page also. If Pin button is installed it will reduce the job of posting links through other media.

Google My Business Help Tips

August 26, 2019

Google My Business is extremely helpful in creating footprint on Google Local Search Results. Similar services are being offered by Bing but the accuracy of results is more on Google My Business. Not maintaining the quality of the My Business Page will lower the ranking in Local Results which will affect the search engine ranking positions, Some of the tips to improve the quality of Google My Business page is given below.

Business CategoriesThe category of the business for which you are offering products and services should be matching with the original and it should not be fabricated.

Google PolicyIt is essential to check whether the place page is violating the policy of Google. Keeping track of the emails from Google and changing the details when asked is essential to keep the place page live.

Duplicate ListingIf the business is being moved from one place to another it is essential to move the Google Business page location instead of creating a new one. Sometimes the time taken to move the marker may take longer time.

Name Address Phone Number
It is important to keep the Name address and Phone Number uniform across all places. If the number is different from that on the Website it will create lowering of search engine rankings.

YouTube Marketing Tips for Small Business Owners

August 26, 2019

YouTube is one of the most powerful marketing tool because of the popularity. As the number of videos uploaded on YouTube are huge it is difficult to get noticed. the success of a video is measured by the ranking position on both Google and YouTube. The strategies that are used for search engine optimization on google is different from that on YouTube. The following are some of the tips about marketing videos on YouTube.

Length of the Video
In earlier days the number of views were important as far as YouTube videos are concerned. But nowadays the time a video is viewed the comments received, likes and dislikes received and the total number of shares obtained counts. as users can categorize the videos based on search and the intend of the search should be the determining factor for foreseeing the length of the video. for example for tutorial videos much lengthy videos are not preferred while for movies shorter videos are not preferred.

Naming the Video
As the theme of the video and the storyline can only be understood through the title of the video naming the video on YouTube is important. the information which is displayed on Google and other search engines also consider the title of the video important. Care should also be taken to include keywords in the title of the video without losing the catchy element.

Description of the Video
Creating a description about a video in lesser words and conveying all the factors effectively is also essential in marketing a video. It is also useful by giving proper website url where the users can find more information about the video. Addition of Keywords in the description is good as far as SEO factors are concerned. However repetition and use of synonyms excessively will lead to keyword stuffing related penalties.

Optimizing the YouTube Channel
While doing the design for the YouTube page all the elements should be filled for helping the viewers go to the connected social media websites and related websites. The banners should also be uniform across all devices to keep the channel viewing experience unique.

Three Important Viral Marketing Campaign Strategies Online

August 26, 2019

Every Digital marketer dreams of creating viral content. Many of the digital marketers spend much of the time doing research about the factors that contribute to the making of content viral. However predicting which content will be going viral is almost impossible. The following are some of the strategies for making viral content.

Visual Elements
In most cases the content which has visually appealing elements have gone viral. Adding more videos and images to the content should be the first step in making the content ready for publishing. Having a compelling video or picture boosts the visual appeal to the content. However if the image or video is not matching with the brand the impact will be less. Elements that are humorous, informative or surprising will generate more views than those which are not having the emotional element.

Message
A well planned message that is shared over social media is the first reason why that content goes viral. There might be exceptions but if the message are not clear the chance of people sharing it will be less. The targeting audience and their understanding power must be taken into account while crafting the message. A compelling content in the form of video or article will surely have a message associated with it.

Emotional Content
All viral content that has made it huge on social media have an emotional element in it. Whether it is humorous or sentimental, it is the ability of the marketer to make the content create emotions in the heart of audience.

How to Increase Influence through Social Media Websites

August 26, 2019
Due to the heavy amount of information shared on Social Media it is hard to influence people in the current digital era.  Even though there are claims saying about the net worth of a Facebook fan the amount of revenue obtained through social media promotion is not much higher. How the visits can be of use in social media and how a brand can become influential is a critical task for most small business owners. The following are some of the strategies followed by bigger brands for increasing the influence through Social Media.
Paying to Play
There are several digital marketing professional claiming that social media marketing is completely free. As more and more Apps on Social Media are adopting the paying to play for continuing to use Online payment for social media app use is gaining momentum. for this reason it is suggested that small business marketers are required to allocate budget for social media promotion. As less than 20% of followers actually sees the post by brands paying for posts to be seen on social media is getting stronger.
Picking Right Platform
It is a misconception that every business can be promoted on every social media platform. Certain kind of business will find it easy to market through visually enhanced social media platforms like Pinterest and Instagram. In the case of some other business twitter will be much more profitable. It is essential for new marketers to first study about what the competitors are doing and how they are making profits through social instead of starting it quickly.
Creating Community
One of the most important factors people like a Facebook Page or follow a brand is to avail special offers and discounts with respect to a brand. Certain brands show behind the scenes with respect to a brand which gives a more humanistic approach to the social media profile. It is also necessary to interact and communicate with the fans to set up a community of loyal followers.

Hidden Features inside Social Media Platforms like Facebook LinkedIn and Twitter

August 26, 2019
Social Media websites  like Facebook Twitter LinkedIn Pinterest and Instagram are adding many features to attract more people into sharing information. Only a person constantly following the new feature announcement will be able to know about the latest updates about Social media.

Hidden Features of Facebook

  • Facebook allows users to add life events related to work, education, family, relationship, home, travel etc. The title of the event will be shown over the milestone along with date at which the event occurred and people who attended the event can be added with photos. For Facebook business pages milestones also can be added in the order of occurring.
  • Facebook offers a feature to read links later which can be obtained by right clicking on the article shared in the news feed. Similarly events and TV shows also can be saved for later through this feature. By going to the link https://www.facebook.com/saved/ one can see what all articles has been saved to read later and choose one to read.
  • Another feature that Facebook allows users is the option to follow or unfollow a profile or page based upon the priority. The news feed preferences option also allows to set who to see first in the newsfeed and whom should be unfollowed. An option to reconnect to those persons whom you have unfollowed is also there in the preference page.
  • The top search bar can be used for searching information from top posts, latest posts,people, pages, videos and much more. This Graph search feature helps in finding posts from people and groups you follow easily.

Hidden Features of LinkedIn

  • LinkedIn offers option to add relationship notes, reminders and how was the first meeting occurred and so on through the profile page. It is also possible to tag the person through linkedin for making easy to find.
  • The profile page allows to upload media into it through images videos and slideshows and make more attractive to the reader. This feature can be accessed through the summary section of the profile.
  • Jobseekers find it easy to apply for jobs through LinkedIn. The jobs searched can be saved and the saved searches can be set as alert on a weekly or daily schedule.
  • For company pages Linkedin have a feature to showcase specific pages individually based on different categories.

Hidden Features of Twitter

  • Through third party tools managing twitter is much easier. There are websites help to find out who has unfollowed in recent times. This can help in maintaining a following follower ration within the limits.
  • At times it is difficult to follow certain people due to the nature of tweets or the frequency of tweets. In such cases twitter offers to mute the tweets of certain twitter handles with ease.
  • Twitter now have detailed analytics page to do the basic and etailed analysis. This usually have data regarding the top follower top tweet and impressions the twitter handle generated monthwise.
  • One of the most advantageous tool that twitter has is analyzing the hashtags through third party services. This can help in finding out who is tweeting the desired hashtag and who gets the maximum reshares etc.

Social Signals and its importance in Search Engine Optimization

August 26, 2019
Social Media directly and indirectly affect SEO in different ways. Being not able to measure the signals social media websites makes doesn’t mean that social media is not creating impact on SEO. Currently the number of visits coming from Social Media can be measured through Google Analytics. However how the number of followers and shares is affecting search engine rankings are not easy to measure.

Having huge number of followers on twitter or facebook will not guarantee a secure search engine ranking position right now. But as tweets made their entry into search engine results page and Bing showing up bio of LinkedIn and Twitter in search results we can expect improvement in Google with respect to social signals.

Social Media traffic is similar to word of mouth publicity and it can be used as a medium for generating website traffic. As majority of people are there on social media platforms like facebook and twitter it is easy to have brand marketing through them. Incorporating of Google +1 Mentions and hashtags enable web pages to be found out for people having them in circles.

Social Media alone will not improve search engine rankings but having high amount of traffic to a website can be seen as a signal for more popular link and such links will be displayed in search results page. Sharing content across social media platforms also helps in increasing more visibility to the content. Consistent publishing of content across social media platforms also increases the followers and growth of the profile.

New Facebook Feature to Generate Engagement

August 17, 2019

There is a recent shift of consumers from Desktop to Mobile Phones due to the many functions available on the devices. Even though it is easy to generate web presence online business organizations are finding it difficult to get more leads. Facebook has recently introduced certain features which enable business to get more engagement from consumers in an easy way.

Some time ago Facebook has introduced Call to Action buttons on Pages in order to help customers take quick actions. However after clicking the Cal to Action button some of the web pages being displayed are not user friendly which makes it difficult for the user. The new feature introduced by Facebook helps to Schedule Meetings, Order Products from the Facebook Page. The number of reviews of the page also helps in creating a great first impression for new customers.

The new feature by Facebook Page allows to Get Phone Calls through a “Call Now” button on th bottom of the post,  Get Messages through “Send Message” button and Create an Offer through “Get Offer” button directly fro the Facebook Page. Scheduling an Appointment is also possible through the new Facebook feature. Friends on Facebook can also recommend leads directly through this new Facebook Page Feature.

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